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strategy and fundraising
Before you can begin to raise funds successfully, it is crucial to know what you need funds for, whether the money is actually available for what you want to do and to be clear about how you will raise it.
As a result, we have developed a range of strategic services, which help an organisation to prepare for fundraising, as well as monitor the success of its work and the risks it faces.
To be effective, voluntary organisations need to set objectives and develop strategies to achieve them. One way to achieve this is to develop a business plan.
A fundraising audit (also known as a health check or review) takes an impartial look at your fundraising activities and helps to identify new areas of potential, as well as any areas of weakness to address.
Are you planning a major project or capital appeal? Do you need evidence of potential funding? Is your organisation actually in a position to raise the funds? To answer these questions, you probably need a funding feasibility study.
“Fail to plan = plan to fail”. This applies especially to fundraising, where the sustainability of an organisation depends not on short term actions, but on a planned and sustained effort to maximise funding opportunities over time.
Funders such as charitable trusts, lottery boards and statutory organisations are accountable to their stakeholders and need to know that their money is being used well.
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