Fundraising for Heritage
Heritage organisations have their own opportunities and challenges when it comes to fundraising
As government support has declined in recent years, diversification has enabled many to survive and even flourish. Today, fundraising for heritage projects covers a diverse range of techniques, including:
Heritage Lottery Fund
Individual giving
Legacy fundraising
Major donor fundraising
Corporate fundraising
Trust fundraising
New media fundraising
Social enterprise
Major capital campaigns across multiple sectors
In order to maximise income, heritage fundraising typically involves the following consultancy services:
Fundraising audits or reviews (to identify the best opportunities and to know where to invest)
Fundraising strategy development (to set out how best to exploit the opportunities)
Campaign planning support (e.g. to design a legacy campaign)
Prospect research (e.g. screening of a database to identify potential major donors, or in-depth profiling of individual prospects)
Development of specific areas of fundraising (e.g. help to establish a trust fundraising or corporate programme)
Website and new media fundraising development
Capital appeal planning and support
Heritage fundraising has its own challenges with which we are familiar. However, we know that it is possible with some planning and investment to raise significant sums in this specialist area of fundraising.
Over the years, we have successfully helped a wide range of heritage organisations with their fundraising, including the Museum of Science and Industry, Staffordshire Regiment Museum, Aston Manor Transport Museum and Wisbech and Fenland Museum. In addition, our team members have also worked for major heritage organisations, including the V & A, the Horniman Museum and the Garden Museum.
