Fundraising Strategy Development
"Fail to plan = plan to fail". This applies especially to fundraising, where the sustainability of an organisation depends not on short term actions, but on a planned and sustained effort to maximise funding opportunities over time.
- Long-Term Revenue Planning
- Case for Support Development
- Funding Portfolio Diversification
- Achievable Objective Setting
- Resource & Budget Allocation
- Progress Monitoring Frameworks
Planning for Long-Term Sustainability
A successful fundraising strategy is a sound investment, setting out an agreed path to ensure your organization’s sustainability in today's competitive environment.
Long-Term Sustainability
We help you move beyond short-term actions to develop a sustained effort that prioritizes diverse funding streams and maximizes your long-term opportunities.
Resource-Led Planning
Our strategies include realistic budget and people plans, ensuring you have the exact investment, information, and skills needed to deliver your mission.
Portfolio Diversification
We work with you to create a fully diversified funding mix, building resilience into your portfolio before a funding crisis occurs rather than reacting to one.
The strategy should take account of the range of funding streams open to your charity, seek to prioritise them for allocation of resources and set objectives for them. It also requires a realistic budget and people plan, to ensure you have the investment and skills needed to deliver it.
In recent years, we have worked with many charities to help them develop their fundraising strategies. It is a sound investment of time and resource.
If you need support or advice to plan your fundraising strategy, please call us today for a free initial discussion on 01903 723519.
This is all the more true in today's competitive environment and economic conditions. While there will always be pressure on organisations to fundraise today, it is essential also to maintain activities that raise funds in the medium and longer term. How this will be achieved should be laid out in an agreed fundraising strategy, which sets achievable objectives and identifies future sources of funds, as well as how these funds will be raised, what resources will be needed to do so (in terms of people, information and budgets) and how progress will be monitored.
In larger organisations, the fundraising strategy will, of course, be lengthier and more detailed, but in essence, it serves the same purpose of setting out an agreed path to follow, identifying the resources to deliver it and enabling the organisation to measure progress against objectives.
The content of the fundraising strategy will vary considerably between organisations and, for example, depending on whether you are planning to raise revenue or a major capital sum. However, the principals are the same and even a basic fundraising strategy is better than none at all.
A key issue to consider when developing your fundraising strategy is the mix of your fundraising portfolio and the extent to which it is diversified. This can be a challenge for some organisations and, because a fully diversified funding mix can take time to create, it should not be left until the charity faces a funding crisis but should be part of long-term planning.
At the core of the fundraising strategy is the development of the case for support, which underpins all your fundraising. Getting this right is key to success in all areas of your fundraising.
Meet the team behind charitable fundraising.
Meet the specialists who you’d be working with on your charitable fundraising project.
Other Strategic Services
Secure your charity's future with a professional fundraising strategy. We provide the expertise you need to evaluate impact, audit operations, and plan for sustainable growth.
Fundraising Audits
A fundraising audit can examine your whole fundraising operation or look at specific areas, such as trusts or corporate fundraising.
Funding Feasibility Studies
Commissioning a feasibility study is the professional way to prepare for your major appeal and reduce the risk of failure.
Impact Evaluation Service
Charities and other not-for-profit organisations therefore need to know how to demonstrate the impact of their work.