Major Gifts Fundraising Consultancy
The millionaire on your doorstep ~ the millionaire on your database. Do you know who these are? And if so, do you know how to engage with them effectively?
- High Net Worth Prospecting
- Database Philanthropy Analysis
- Major Gift Strategy Design
- Relationship Building Guidance
- "Making the Ask" Training
- Data Protection & Compliance
High Net Worth Donor Development
With over 625,000 millionaires in the UK, major donors offer a powerful opportunity to secure project funding and cover your core operational costs.
Prospect Identification
We help you identify "the millionaire on your doorstep" through database analysis and research, finding high-potential donors who already support your cause.
Strategic Relationship Building
We support your trustees and staff in adopting best practices to develop long-term commitment and lasting relationships with your most significant supporters.
Training & Compliance
From "making the ask" training to ensuring full compliance with latest data protection legislation, we provide the expert tools you need to fundraise with confidence.
All major gift work (as with any fundraising aimed at private individuals) needs to comply with the latest legislation on data protection, so your charity needs to ensure that its registration with the Information Commissioner’s Office is up to date and reflects your actual use of data. You also need to ensure that your information notice (privacy statement) is adequate and that you have donors’ consent to research their philanthropic interests and capacity to give. This is not as daunting as it sounds and we can advise on ensuring you are compliant with current legislation.
Certainly, the potential rewards from major gift fundraising are worth the time and effort invested in them, as this could become a whole new funding stream for your charity if you get it right.
If you are interested in exploring your major gift potential, please call us today on 01903 723519 for a free initial discussion.
According to the Barclays Wealth UK Prosperity Map, there are around 625,000 millionaires in the UK today. Some of them will have an interest in your area of work and may already be major donors to good causes. Others will have set up charitable trusts to channel their giving tax effectively.
Identifying who these people are, what causes they are interested in and whether they are already on your database, is just the starting point in developing an effective major donor campaign.
We can help you with database analysis and prospect research to help you identify who you should be appealing to. On average, a typical charity’s support base contains around 1% - 2% of people who can be regarded as “high net worth individuals”, so the chances are you are in contact with such people, even if you do not know who they are. Very often, the opportunity is there waiting to be developed.
If working with major donors is new to your trustees and staff then we can support you in every aspect - from how to keep it legal at all times, to adopting best practice so that you develop long term relationships and lasting commitment. We can also help you devise your major gift strategy and provide training in "making the ask."
The ability of major donors to provide gifts for core operations, as well as capital appeals and project work, makes them an important element in a sustainable funding plan. However, depending on how well you already know them, it can take over a year to build links with major donors and so it is important to start this work early in your appeal plan.
Meet the team behind Major Gifts Fundraising Consultancy
Other Fundraising Services
Unlock new funding streams with professional major gift support. We provide the strategic insight and training you need to turn high-potential prospects into lifelong donors.
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Charity Bid Writing
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