Digital Fundraising

Online Fundraising is now a discipline in its own right. For success you need an understanding of fundraising, plus communications, digital commerce, social networking and online behaviour.

We combine an in depth understanding of fundraising, the tools, the mechanisms and the “asks”, with wide ranging experience of online fundraising. We can support the simple development of a digital fundraising presence, helping you select the tools and build the pages, from developing complex fundraising sections with multiple ways to give, to full blown integrated on and offline fundraising campaigns.

Email Marketing

Email is currently one of the most critical communication tools for the charity sector. It is cheap, easy to create, has instant delivery and reporting and can have an immediate impact. Whatever the age of your audience, a large proportion will have email addresses, allowing you to communicate straight into their inbox. We can provide consultation on why you should be doing email, how to build a list, and work on the strategic development of your email communications for fundraising, events, campaigning or just plain email news.

Social Networking

Social networking is now the norm for many people in the UK and so is a standard component for charities for acquiring new supporters, developing relationships and maximizing the impact of fundraising and campaigning online. From the first steps of setting up blogs, Facebook and Twitter profiles, techniques for linking them all together and optimizing your content, through to integrated communications plans and campaign development, we can help you to build, manage and develop your digital profile from your website to your presence on the key social networking channels.

Website Audit

If you have an old website which doesn’t meet your needs, but need to convince trustees, senior managers or funders that the site is below par, we can provide a website audit that will give you an outsider’s view of the site. The website audit combines system generated stats and scoring against industry standard as well as a narrative explanation of how your site compares on key issues such as design, navigation and search engine placement, as well as its suitability for fundraising.

Taking the website audit a step further, we can provide a set of recommendations for improving your site against the industry standards highlighted in the audit. Each area will be addressed with short and long term actions to improve the site.

Website Requirements and Tendering

The most important part of developing a new website is developing the statement of requirements. Whether you want a fundraising site, a campaigning microsite or a service provision portal, defining what the purpose of the site is, the audiences, content, and functionality requirements will determine whether you get what you need.

We can provide strategic and hands on support throughout the process of defining your statement of requirements, presenting your invitation to tender to agencies and helping you chose an agency which will provide you with the best site possible for your budget.

For any of your digital fundraising needs, please call us today on 01903 723519 for a free initial chat.