Legacy Income set to Grow
According to recent research by Legacy Foresight, the UK legacy market was worth £3.4 billion in 2019 and is set to grow by 37% at current prices over the next ten years, to reach £4.7 billion by 2029. In recent years, a lot of this growth has been achieved by smaller charities becoming more proactive […]
Maximising Your Case for Support
In these challenging times, it is easy to be distracted by the disruption to fundraising that has impacted most charities, whether this is home working, the furloughing or redundancy of staff or radical changes in how funds are being raised. At such times, we could all be forgiven for forgetting the basics of our trade. […]
Developing a Fundraising Culture
The influence of organisational culture on fundraising is an issue rarely discussed in our sector but in these challenging time may make the difference between success and failure. Whether you are raising funds in a national charity, a hospital or a small local charity, the culture in which you operate will to a considerable extent […]
Protecting Trust Income in a Recession
If your charity is one that relies on grants for a portion of its income, you need to be thinking now about how you can maintain this funding as we head into a likely recession. While funders have maintained or even increased their giving during the Covid-19 crisis, they will be unable to sustain this […]
Conducting Major Donor Prospect Research
One important source of funding often overlooked by charities, but potentially of great value now, is that of major donors or high net worth individuals. But how do you go about identifying who might make a large gift to your organisation? Prospect research identifies and profiles individuals who have the opportunity, motivation and resources to […]
It’s Time to Review your Fundraising Opportunities
With the fundraising of most charities currently disrupted by the coronavirus crisis, now is the time to be planning future strategy. In doing so, it is particularly important to consider how the crisis may have changed the fundraising landscape for your charity for the longer term. in the short term, the disruption will continue but, […]
Using Impact Evaluations to Support Fundraising
In recent years, impact evaluation has become increasingly important in fundraising, as donors look for evidence that their support is having the desired effect and charities recognise their accountability to stakeholders to show they are meeting their charitable objects. Today, most charities produce an impact report and this is often preceded by an impact evaluation. […]
Surviving the Corona Crisis
These are tough times for charities, with many cancelling events and activities, closing shops and trying to communicate with companies and individuals who are distracted by the crisis. So what can they do to maintain income in turbulent times? 1. Review your strategy Firstly, it is important to review your plans for this year and […]
Copywriting for fundraising – Avoiding Common Pitfalls
A fundraising team will send out thousands of messages each year, but how many charities really think about the words they use to generate income? Direct mail, maybe. The rest? Fundraisers are usually left to get on with it. This article explores why compelling copywriting for fundraising is an important niche skill and how to […]
Finding Fundraising Skills
Finding Fundraising Skills As we approach almost full employment, it is not surprising that charities are struggling to find the people and skills they need to keep their funds flowing. Outside London, it can be very challenging to find the right person for that new fundraising role you have created or to replace someone who […]