Understanding CSR to Maximise Corporate Support
How do you align your charity with a corporate supporter? What part does CSR (Corporate Social Responsibility) play when partnering with a business? CSR is known by many names, such as Social Responsibility (SR), Creating Shared Value (CSV) or Corporate Accountability (CA) and looks to change business operations in a way that maximizes a company’s […]
Troubling Time for Trust Fundraisers
As if the current recession was not tough enough already for trust fundraisers, the threat to the Lloyds TSB Foundations and the announced winding up of the J. Paul Getty Jr. Charitable Trust sound an altogether more worrying note for charities that rely on trusts. I know we’re all used to hype and exaggeration when […]
Social Enterprise – an Option for your Charity?
Social enterprise has become a familiar term in recent years, but do we know what it is and have we considered if it could support our own charity’s mission or sustainability? Is social enterprise something that could work for us in our context in a time of austerity, fewer grants and alternative finance, or should […]
Major appeals – do your homework first
The secret of raising a large amount of money, whether it be a capital appeal or a major revenue campaign, lies in the preparation. Appeals that fail usually do so because someone did not do their homework or because the organisation decided to cut corners in its preparation. The way to avoid appeal failure (and […]
Heritage Lottery Funding – an opportunity for your charity?
There is no doubt that 2019 has been an interesting year for the funder previously known as the Heritage Lottery Fund. With a change of name (to the National Lottery Heritage Fund) and a simplified funding portfolio, this major funder is worth exploring if you have plans to connect and engage people with an aspect […]
What digital fundraising issues are worth focusing on?
Summer’s over and it’s time to focus on fundraising for the Autumn. Howard Lake of UK Fundraising (fundraising.co.uk) looks at which elements of digital fundraising are worth focusing on. There’s no end of novel opportunities in digital fundraising for fundraisers. Just recently Instagram has enabled donate buttons for charities and individual supporters within its Stories, […]
Major Gift Fundraising – Where to Start?
Quite simply, major gift fundraising is helping a wealthy person make their giving decision as easy and as informed as possible. When assessing the potential for major donor fundraising there are 3 key things to consider: 1. Who do we know and/or who can we reach Scanning the latest Rich Lists – and there are […]
An Introduction to Corporate Fundraising – timing, audience, relevance, synergy!
This article will set out some thoughts on Corporate Fundraising. How charities can benefit from working with companies varies tremendously and has very much changed over the years. Based on our experiences of working with charities in the fundraising sector in the last 20 years, we have gained some valuable tips and we hope you […]
How to Plan and Run a Capital Appeal
If you are thinking about launching a capital campaign, there are a number of key factors to consider as you plan your next steps. 1. The Case for Support You need to think about your Case for Support. Is the vision compelling and the need clearly stated with tangible outcomes and outputs? Talk it through […]
Managing Fundraising Risk
Fundraising can be a risky business and so it is important for fundraisers and trustees to be aware of these and take action to mitigate them. So what are the key risks and what can be done about them? 1. Lack of a fundraising strategy – (so that fundraising is conducted ad hoc with no real targeting […]