Case for Support Writing
At its heart, fundraising is about communicating needs to donors in ways that inspire them to give. So compelling copy writing – whether for print, websites or social media – is central to achieving your fundraising targets.
A case for support is a key charity document alongside your strategy, budgets and other key governance documents. A good core case for support is in essence the compelling set of arguments about why a charity deserves to be funded. The case focusses on the needs the charity is addressing, describes what it will do to meet these, the costs involved and the impact of its work. The case should also be supported by evidence (including statistics), references to published reports, testimonials of people impacted, and case studies. It should also have the external audience in mind, making sure any theory of change, technical terminology and subject specific language are easy for those without deep understanding and knowledge to understand.
- Case for Support Drafting
- Website & Social Media Copy
- Fundraising Brochures & Leaflets
- Impact Report Writing
- Newsletter & Article Creation
- Tone of Voice Guidance
Communicating Your Impact
Compelling copywriting is central to achieving your targets, helping your message stand out in a crowded space and converting attention into a desire to act.
Typically, a charity will produce a generic case, which can then be tailored to specific areas of its work. Once written a good case for support can inform many aspects of a charities external communications and is often drawn on for bid writing, individual giving appeals, pitch documents to major donors and corporates and is also a key document to help induct new volunteers, staff and trustees, helping them understand the ‘heart and head’ behind what you do.
Meet the team behind case for support writing.
Meet the specialist who you’d be working with on your case for support project.
Rebecca Turner BA (hons), MCIoF
Senior Associate - Trusts & Foundations Fundraising
Other Fundraising Services
Elevate your charity's voice with professional fundraising copy. We provide the creative expertise needed to articulate your mission and inspire lasting donor commitment.
National Lottery Bids
Funding from National Lottery boards is an excellent fundraising opportunity for many charities.
Charitable Trust Fundraising
Trust fundraising in the UK is an increasingly competitive area.
Charity Bid Writing
Writing successful funding bids to charitable trusts, the National Lottery or government sources requires both time and experience